Firstly, I want to talk about the wand. This mascara has a shorter and stiffer wand, which makes it easier to control and apply the mascara. The brush itself is thick with more densely packed short plastic bristles. This particular brush design is used to create maximum volume.
Maybelline describes this mascara as a thickening and volumizing mascara which will give you the most 'explosive, beautiful lashes ever'. Well, I don't know about exploding lashes but it definitely adds a lot of length, volume and curl to my lashes with very minimal clumping. It's not a lightweight mascara like mega plush, but it does not make your lashes feel super weighed down and crunchy like some mascaras. I find the effect it gives my lashes to be similar to Benefit's They're Real mascara in that I'm able to evenly coat my lashes and it delivers such great length and volume.
I own the regular, non-waterproof version of this mascara and one thing that I don't like about it is how difficult it is to remove at the end of the day. I really don't want to have to scrub at and around my eyes to get it off my lashes and off the area around my eyes at night. That being said, it doesn't smudge, smear or flake off throughout the day which is fantastic.
This mascara comes in both washable and waterproof and in the shades 'Very Black' and 'Brownish Black'. It can be found at any store that Maybelline is sold and is not limited edition. It retails for roughly $7-12.
Ultimately, if you're looking for a lengthening and volumizing mascara and a cheaper alternative to They're Real, Maybelline's The Rocket Volum' Express may be the mascara for you. Just be warned that even the non-waterproof version is extremely unpleasant to remove at night.