The claim according to Sephora.com: "Tarte Lights, Camera, Lashes! 4-in-1 Mascara is what we call a push-up bra for your lashes—a 4-in-1 (lengthening, curling, volumizing, and conditioning) dermatologist- and clinically-proven to increase the appearance of lash volume by 424% after applying giving dramatic, thick and sexy lashes". After reading that amazing description, seeing that this mascara is paraben and sulfate free, and hearing some wicked reviews for it, i knew I had to try this mascara.
Starting with the packaging, i really like the purple and the simple design on the sample packaging. It's really simple and convenient. I'm not a big fan of the packaging of the full size mascara though. It's kind of like a fake snake skin packaging, which looks glamorous, yes, but it's just such a bulky tube.
On to the brush, it's definitely a regular looking mascara wand as opposed to mascaras with curved brushes or plastic bristles, and I really like it.
|Tarte Lights! Camera! Lashes! mascara on my top and bottom lashes.|
As for conditioning qualities, I haven't noticed any difference in my lashes and i've been using this for months, so I don't believe that claim to be very true. Next, the 424% lash volume increase is just a marketing claim. It gives great volume, but i've used other mascaras that deliver better. Another thing that I noticed about this mascara that I didn't like very much was its ability to hold a curl. I noticed that after only an hour after applying it my lashes lost most of its curl and even lost some volume.
Over all, I think it's a great concept and I love that it is a 'green' mascara, but a lot of the claims that are made regarding this mascara are overly exaggerated, and I think that I could get these (and better) results with a drugstore mascara. Therefore I don't believe it is worth the $19 US splurge.
What's your go-to mascara?